Media Forum 2008
This is the ninth year Media Forum is organized as part of the Moscow International Film Festival. The role of new media in audiovisual art and culture received due recognition and Media Forum was immediately introduced into the official program of MIFF. The programme was started in 2000 at an initiative of Aleksei Isaev, a well-known Russian media artist, curator and theorist of the new media, who founded and directed the Moscow MediaArtLab Centre. Media Forum as action is an exchange of ideas, infusion of new forces into contemporary culture and vice versa. It is an attempt to demonsrtate the logic of new thought and new communications. At the moment it is inside media culture that new ideas go through trial and approbation, ideas that cannot be realized in contemporary art context.
Aleksei Isaev: “Contemporary screen culture finds opportunities for the most rapid, clear and actual reflexion to changes or alterations in viewer mentality. It defines this experience as avant-garde and progressive. Newest tendencies of contemporary culture connected with new technologies make it possible for us to describe this part of culture as possessing own content and audience. The audience is attracted by communicational art model, which allows for the viewers’ interactive participation in the art work dramatic composition”.
We Are The Users
This year’s Media Forum theme celebrates the fact of video going online — now and for good. In this context everyone becomes a user, whether it is a member of the audience, video maker, curator or art critic. A whole new world of new opportunities, tools and subjects opens now for video art. Media Forum invites you to discuss this by taking part in our competition programme and reminds you to ask yourself the question: would you prefer your work to be used or consumed?